Exactly.
A normal business is about giving the customer what they want and getting money in return.
A monopoly is about giving a consumer what the business wants, and making damn sure they can't get it from anyone else.
And a modern American business is about telling a customer lies about what the customer wants, and then tells further lies about the business's ability to satisfy those artificial wants - anyone who doesn't line up like a good little robot and beg for this bullshit gets a foot in their ass (and/or secret service in their house and/or bombs dropped on them).
For some reason, back in the dotcom days, Charles Schwab was giving out free books about customer service - the book was called "Clicks and Mortar", and it was all about how Schwab was making huge money by giving quality customer service at any cost. The way it was put in the book is that doing basic customer service to keep your customers and grow your business isn't enough. The key, said the book, was to treat your customers like royalty
because it was the right thing to do, and the profits will find their way into your accounts. Making absolutely goddamm sure that their customers got everything they wanted and were completely satisfied made Schwab billions of dollars - and they didn't even have to try. Cuz when the customers are happy, everything else can work itself out.
Now, I've never done business with Schwab, so I can't tell you if any of this is true. But treating your customers right at all costs is always good for a business -- that's just common sense. It's just too bad that nobody works that way. Especially not Microsoft. They are in the business of lies - their goal is not (and never has been) to help people.
