Gotta agree with the two-year-old and gnome bits.
Only reason for this: they take their users for idiots. Seems they believe that if it doesn't look fancy enough, people won't buy it. People will buy it alright regardless of the appearance - as long as they BELIEVE it works properly - which it doesn't.
Kinda reminds of the bit from the Simpsons that goes like this:
Homer: Mmm, chocolate (he gets a box of neopolitan out of the freezer and opens it to find all the chocolate ice-cream gone) - D'OH! Mmm, chocolate (he gets another box out - there's no chocolate in that either) - D'OH! Marge! We need some more vanilla, chocolate and strawberry ice cream!
Marge: I'll get some at the store tomorrow, Homer.
Homer: Mmm, chocolate. (he puts the boxes back in the freezer)