I've heard people say "Apple is just like Microsoft, but with better software." I'm not entirely sure if they're as bad as Microsoft*, but regardless, ideally I want a world where no operating system has the market share that Windows does. That way, it becomes impossible/not worth it to do what MS has in its history.
*Call me when Apple starts using their TPM chip to help out iTunes DRM; that'll be bad, to say the least. I don't think it'll happen - in fact, the Core2-based machines don't seem to have them, from everything I've read.