I have 3 iPods. When I was working offshore, it was kinda necessary to have my entire music collection available on an extremely portable device. And thanks to the big paychecks and the mp3 trading with overseas friends, my music collection grew pretty rapidly. I now use my old 20GB iPod as my alarm clock, and I'm giving my 60GB to my cousin because hers died. Which just leaves my 160GB iPod, which is only half full. No other device comes close to the size, design, or capacity of the iPod. Having that Apple logo on the back is kinda nice, but it's not the only reason I love this product.