All Things Microsoft > Microsoft as a Company

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worker201:
http://seattletimes.nwsource.com/html/microsoft/2008739481_microsoft13.html

From the front page of the Seattle Times, Microsoft is planning to open their own branded stores.  No word yet about where or when this might be happening.  Also no word on whether they will sell computers there - their extremely competitive hold on OEM Windows distributors would make that a very bad move.  Which leaves X-Box hardware/software, Zunes, and a few items of boxed software - all items that can be found for less at a bigbox store like BestBuy.  I understand why they feel the need to market head to head with Apple, but I don't see this being a very smart move for Microsoft.

If one opens in Seattle, I'll be sure to go and take exclusive pictures.

Lead Head:
Yeah I heard this too, and I just couldn't figure out exactly what they would sell besides the things you mentioned.

I was thinking they may possible contract some OEM to build them Microsoft branded computers, but then what would differentiate Microsoft branded computers from any other brand?

SiMuLaCrUm:
Copying Apple with their Apple stores...

Lead Head:

--- Quote from: SiMuLaCrUm on  3 March 2009, 15:07 ---Copying Apple with their Apple stores...

--- End quote ---

Not really, Dell has Dell stores, and Gateway did at one point have Gateway stores.

SiMuLaCrUm:
Haven't seen a Dell store before... Just the Apple one in the mall...

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