Name Thief Alert-Washington tribe unhappy with Microsoft project name

[reactosguy]

http://seattletimes.nwsource.com/html/localnews/2015683668_apwamicrosofttulalip.html

Microsoft is getting bashed by the Natives for having their name taken for a social media project.

Washington's Tulalip Tribes are unhappy Microsoft has decided to use their name as the internal label for a new social media project.

And here's the one and only comment for the article at this time:

So is the name trademarked?  That would be the only thing to worry about for 'legalities'.  Otherwise they should consider it flattery and nothing more.

EDIT: http://www.pcworld.com/article/236343/microsoft_appeases_tribe_over_tulalip_code_name.html

Discuss.