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Why M$ is going to fail. New Paragraph (MS backs away from media copy restrictions)

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Crunchy(Cracked)Butter:
http://www.theregister.co.uk/content/4/27531.html

"Numerous studies have confirmed for Microsoft what any fool knows: people are not much interested in a home-entertainment device masquerading as a computer that burns special mission-impossible DVDs which can't be played on any device other than the specific machine which recorded them."

Good news hey, i thought of adding this to the other thread but it deserves its own discussion.

[edit - i changed the title a bit, hope that's okay - Calum]

[ October 10, 2002: Message edited by: Calum ]

RudeCat7:
I'm still not sure why bill gates is kissing hollywood's ass, or the movie industry per se. Could someone enlighten me? Any company that provides a product that can burn audio cds, and dvds seems like a profit maker to me. But they're screwing it up for windoids everywhere ( I don't care, but it is so fucking retarded, business wise, the stupidity is mind-boggling!)  :confused:  

Microsoft is turning down profit???????????

Crunchy(Cracked)Butter:
They are doing it so that the entertainment industry uses "its" software and formats for distributing music of DVD's.  If they become the choice then then have the most dominant media player on the net because its the "trusted one".

Also this goes further, microsoft goes all security with digital files and the new media player will become the central hub for everything.  It will get further than IE ever did.  Everybody in the industry will want to use the player and the others are pushed away.

In europe last week the RIAA had a "digital download day" anybody in europe could download as many songs as they like for mere pittance.  It was like 10p per download and like

Calum:
yes indeed, this is all part of a long term plan.

to start with, Microsoft got to be as brutish about its tactics as it liked. Now it is a big company. the eyes of the world are on it, and people get less naive every day. people learn from their mistakes. As time passes, Microsoft must get more and more sneaky.

This is a delicate transitional period for M$. we will see them twisting and turning this way and that trying to get the bulk of the market share of all digital media formats while still legally remaining non-monopolistic. They might do it quietly one week, then when something or things happen to subtly change the climate, they might be blowing trumpets the next. They might be holding something off, then depending on some decision by sun, dell, apple, whoever, might be rushing something through.

The only two ways Microsoft might fail is firstly a lack of foresight, which is possible, and secondly a misreading of the market, also possible but a bit less likely in my opinion.

RudeCat7:
Correct me if I'm wrong, but this means that the industry would be locking in their products into a format which the public is going to hate---because of new protection schemes. Who is gonna want to buy disabled media? Warez is the perverbial cheese in the mouse trap.

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