The Lindows founder and CEO is quite a character. He anonymously funded the XBox hacking contest about a month or so ago, and between him and Gates I think it's a few spoiled rich kids having at it.
Lindows CEO spite sued M$ for trademark rights of "Windows" after M$ tried to sue them for violating copyright laws. I think that was kinda immature, but funny none the less.
Although I think his goals are pretty much the same. Initially, he gave up the Wine emulator in Lindows b/c he didn't realize he had to report the changes/improvements in code back. He didn't even understand GPL before throwing himself against bill gates in the Linux OS business.
He's just as proprietary and thus bad as Bill Gates. Although I do hope he succeeds (Lesser of two evils).