I don't know if they're good at running the company, but they sure do innovate!
I guess if I were CEO, I'd spend loads of money on marketing to promote OS X. I'd buy out a few companies like Sun and SGI and churn out a supermega word processor which would rival M$ Office. I would start an Apple gaming division, as well as a porting division to get more apps on the Mac. And, of course, I would make dirt cheap machines, dramatically lower prices, and introduce an 'upgrade your PC to a Mac' programme.
But, for now, I guess I should concentrate on my school work.