That's the problem! They've gone corporate. They're starting to think too much about balancing "professionalism" with "art". I, for one think that for the sake of sanity, "professionalism" needs to be done away with. I mean, everybody knows that madness and fun benefit humanity more than boring dudes in suits.
The G5 should be GREEN. They should bust their asses to make it use as little power as possible and sell a special "GREEN EDITION" G5. They should also sell a special high-end "designer model", in the vein of the 20th Anniversary model. Make it really crazy and wacky looking and sell it for three grand.
People would think it's cool and they'd buy it.
Oh yeah, and bring some color back to the designs. I think the iBook would look rather nice in shades other than white. Say silver, or "strawberry cream" or "peach"... perhaps "a really nice gull gray". Or maybe INDIGO.