now that is pretty pathetic.
It's like McDonalds owning shares in Provamel! Every time you buy soya milk from Provamel (and if you do, you're probably a vegetarian), you are paying money to McDonalds (which you probably don't want to do if you're a vegetarian), which is just selfish if you ask me.
this sort of thing is like deciding all the good things you would do if you were rich, except that these people really are rich, and they have decided all the selfish things they would do.