Because like Linux users are hippies. And BSD users are geeks. And Mac users are filthy beatniks. Oh and aren't different operating systems like hard? Anyway thinking about computers would make me a nerd. And thinking for myself would make me a "brain." And all of these things would make me socially unacceptable. And at the end of the day social acceptance is all most people care about...
If the population says Britney is good, people buy Britney. (Well not the actual Britney in a sex slave kind of way, I mean her "music" you filthy pervert. Speaking of loser no life geeky perverts you use Solaris dont you?
) If the population gets rumours around about Operating Systems...