Ok serious mode on.
It's called credibility, I wonder why all the front page articles don't use it?
Using things like that makes it look like you have run out of facts to bash Microsoft with.
Weak.
I can see your point, but this site's name doesn't help matters however, everything in moderation is fine.
I personally use M$ more when I'm joking but I'll still use it to add emotion to what I'm saying. For example in this context "Another M$ patent" the author implies they're pissed off with Microsoft's greed. I might say