I remember a particular commercial for Heinz ketchup. There's some sort of drive-in place, but modernized, and all the cool high school kids are hanging out there. A guy orders some fries, and he's waiting for the ketchup to slowly ooze out of the bottle. His friends are telling him to get in the car, because they have to go somewhere, but he won't go because he's waiting for the ketchup. The friends say "We don't wait for ketchup" and strand him there. Of course a few minutes later, the ketchup does start flowing from the bottle, and now he's got a whole plate of fries with ketchup. A car full of cute girls comes along, and they are so impressed that he has fries and ketchup that they invite him to hang out with them. Later, you see the guy sandwiched between 2 girls in the backseat, sharing his fries, when they run into his incredulous friends. Obvious moral of the story - use our product and score. Implied moral of the story - if you don't use our product, you won't score, aka you're a loser. How is that any different than Knock-off Nigel? Notice that all the other guys at the bar who aren't buying bootleg dvds have girlfriends...
