what did I SAY?!?!
Apple corp sucks! Steve ain't got a clue no more. They need their old agency back. We need another "1984" ad that clearly states "We're Back". And then, to mean it. Really get serious about being a computer company again.
Apple is so pansy-ass these days, they're not willing to reach out and really hit Windows users where it hurts. They won't directly attack problems. They hint around at "horrid little machines" that ain't as horrid as they once were.
Apple needs a new "big idea", and the balls to put it in peoples' faces the way they did the Mac back in 84.
"Think Different" just helped to distance them from people by putting off too many people. "Everything Is Easier On A Mac" and "Switch" just make them look stupid as bricks.
They need to advertise OS X as the "Windows Killer". Show the damn hardware, show the damn software, show how good it is, show how much the other guys suck. Bring back the lemmings commercials.
I think the problem is that Apple has gone too corporate. They're too worried about some level of "professionalism" to come back down to the level of real people that do things with their computers. They've fallen prey to the disease that is the new capitalism. They're out of touch with their clientele. Big problem.
