"They need to ditch this moronic Switch campaign and actually show people that their stuff is BETTER."
That's
always been Apple's biggest problem: bad ads. Before this latest advertising push, there were all those ads that did nothing more than mention what cool colors Apple computers were available in. BFD! They
never said word one about what these machines could actually do. As if I'm gonna buy a computer just for the color of the case. Not good.
About the only good thing that I can think of about the Switch campaign is that they are showing everyone that, at last,
someone has the cojones to actually stand up to Macro$uck. Perhaps others will be inspired to follow suit?
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Computers are like air conditioners: they can't do their jobs if you open windows.